Marketing strategy
A complete strategic foundation: audience research, channel mix, budgets, and a roadmap your team can actually execute — not a deck that gathers dust.
Marketing & Consulting
Clarity that compounds
into growth.
I help ambitious companies decide where to play, what to say, and how to grow — with strategy grounded in evidence, not opinion.
Track record
Strategy is only as good as its results.
- 12+Years in strategy
- From in-house marketing leadership to independent consulting.
- 40+Brands advised
- Startups, scale-ups, and established companies across Europe and beyond.
- 2.7×Median ROI uplift
- Measured across engagements in the first twelve months.
- 9Markets entered
- Go-to-market plans that carried clients into new countries.
Services
Four ways we can work together.
Positioning & brand
Sharpen what you stand for and who it is for. Messaging, category framing, and a narrative that makes the rest of your marketing easier.
Growth & analytics
Turn data into decisions. Funnel diagnostics, experiment design, and measurement frameworks that show what is working and what to stop.
Advisory & consulting
Ongoing counsel for founders and marketing leads: a senior strategist in your corner for hiring, planning, and the hard calls in between.
About
Senior attention, from the first workshop to the final review.
Irina Morgevich
I am an independent marketing strategist and consultant. For over twelve years I have helped companies — from early-stage startups to established businesses — decide where to play, what to say, and how to grow.
My work sits at the intersection of strategy and evidence. Every recommendation I make is grounded in research and data, and every plan comes with a way to measure whether it is working.
I work with a small number of clients at a time, fully remote, so each engagement gets senior attention from the first workshop to the final review.
Approach
How an engagement unfolds.
Listen
Deep-dive into your business, customers, and numbers before forming any opinion.
Frame
Define the real problem and the strategic options — with honest trade-offs.
Build
Turn the chosen direction into a concrete plan: actions, owners, budgets, timelines.
Measure
Set the metrics up front, review results together, and adjust as the data comes in.
Irina brought a level of clarity we had been missing for years. Within one quarter we had a positioning we believed in, a plan the whole team understood, and — for the first time — numbers that told us it was working.
Contact
Let’s talk about
what growth looks like for you.
I take on a small number of engagements at a time. Write a few lines about your company and where you are stuck — you will hear back within two business days.